Beanstalk to Leverage American Designer’s Elegant Looks to Further Develop the Brand’s Fashion Lifestyle Program
June 17, 2014, New York, NY., - Beanstalk, a leading global brand extension agency, has signed the luxury fashion brand, Carmen Marc Valvo, for representation. Embracing Carmen Marc Valvo’s tailored, form-fitting designs, Beanstalk will work to extend the brand to additional fashion and lifestyle products, including handbags, fragrance, health and beauty, and bridal categories, among other products. Through strategic brand extensions, the Carmen Marc Valvo brand will provide both existing and new consumers with sophisticated and chic products reflecting the heritage and aesthetic of its signature style.
Since the beginning of his career in 1989, Carmen Marc Valvo’s stunning cocktail dresses and breathtaking couture gowns have combined classic artistry and refinement in striking silhouettes, gracing some of the world’s most glamorous and talented women. After cultivating a reputation as a noteworthy independent brand with his Black Label Collection, he launched Carmen Marc Valvo Couture in 1998, and was able to utilize his skill and experience to create original designs for his celebrity clientele.
Today, the Carmen Marc Valvo lifestyle brand is made up of several collections through licensing partnerships with leading fashion manufacturers, each embodying the integrity and vision of Carmen Marc Valvo. Current partners include Swimwear by Swimwear Anywhere, Eyewear and Sunglasses by Signature Eyewear, Fur by BC International Group, Knitwear by Republic Clothing Group, Shoes by H.H. Brown Shoe Company and evening and beach bags by Y&S Handbags.
“Nothing excites me more than taking on a new design challenge,” Carmen Marc Valvo comments. “I love working on different product categories and translating my design aesthetic to create something to excite my loyal customers as well as reach a new audience.”
“We are honored to have been selected by Carmen Marc Valvo,” said Allison Ames, President of Beanstalk. “As one of America’s iconic fashion designers today, we are thrilled to be able to carefully find the right partners that will embody his unique design sensibility and vision and introduce beautifully designed products bearing the name Carmen Marc Valvo.”
About Carmen Marc Valvo
Carmen Marc Valvo has proven to be the fashion industry’s quiet standout, consistently stepping up to fit the needs of today’s sophisticated woman. Through his exquisitely crafted eveningwear, Carmen has set a new standard for American couture. As a top selling brand at Neiman Marcus, Saks Fifth Avenue, Nordstrom, Bloomingdales and fine specialty shops such Bergdorf Goodman, his position in the market is a credit to his commitment to quality and craftsmanship. The world of Carmen Marc Valvo includes his eponymous eveningwear collections, furs, swimwear, knits, sunwear and eyewear, shoes, evening and beach bags, and an exclusive collection for HSN. Women’s Wear Daily perhaps said it best “Over the years, the designer has demonstrated the talent to do it all.”
Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.
Beanstalk offers a breadth of services including brand licensing, direct-to-retail program management, license acquisition for manufacturers, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. Tinderbox, our digital division, works with new media properties to realize their potential in the world of consumer products.
The company is headquartered in New York, with offices in London, Los Angeles, Miami, and Cincinnati, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a part of the DAS Group of Companies, a division of Omnicom Group Inc.
About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.