April 7, 2015, New York, NY., - Leading global brand extension agency, Beanstalk, announced today that Nicholas Bloom has joined the agency as Vice President of Brand Management in its New York office. In this role, Bloom will spearhead the development and implementation of brand extension programs for several of Beanstalk’s global clients, and will work on larger agency initiatives. Bloom first joined Beanstalk in 2002 as a Manager of Brand Management. In 2005, he relocated to South Africa to work for global communications and advertising agency, Saatchi & Saatchi, and subsequently joined Global Brands Group. In 2008, he returned to Beanstalk as an Associate Vice President of Brand Management, managing several of the agency’s leading global accounts. Bloom left the agency in 2012 to pursue a master’s degree in Global Affairs at New York University. In 2014, Bloom consulted with Beanstalk on several new business projects and officially rejoined the agency as Vice President of Brand Management in March.
“Nicholas is an exceptional business and licensing professional, proving time and time again the immense value that he is able to bring to the agency,” said Allison Ames, President of Beanstalk. “As Beanstalk and its clients continue to look increasingly to international markets for new growth opportunities, Nicholas’ global point-of-view, combined with his sales and business development expertise, will be a significant asset. We are thrilled to welcome Nicholas back to Beanstalk, and we look forward to seeing his continued contribution within the agency and on behalf of our clients.”
Bloom added, “Beanstalk has really been a cornerstone of my career, and I am delighted to once again be working with this talented team. Clients are looking for experienced, knowledgeable partners to guide them through the complicated world of retail. As a pioneer in the licensing industry, Beanstalk is extremely well-positioned to offer unrivaled insights, guidance, and results – both for our representation clients, as well as our consulting clients under Blueprint. I am ready and excited to build on this great work.”
Bloom holds a bachelor’s degree in French and Politics from Newcastle University in the United Kingdom. In addition to his master’s degree in Global Affairs from New York University, Bloom also holds a master’s in Integrated Marketing Communications from Northwestern University.
Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.
Beanstalk offers a breadth of services including brand licensing, direct-to-retail program management, license acquisition for manufacturers, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. Tinderbox, our digital division, works with new media properties to realize their potential in the world of consumer products.
The company is headquartered in New York, with offices in London, Los Angeles, Miami, and Cincinnati, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is part of the DAS Group of Companies.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.