Leading Global Brand Extension Agency Enters Strategic Partnership with Munich-Based Licensing and Media Agency
April 13, 2016, London, U.K., - Leading global brand extension agency, Beanstalk, announced today that it is further expanding its on-the-ground presence across the German speaking region (GAS region) through a strategic partnership with award-winning merchandising and licensing agency, g.l.a.m. Headquartered in Munich and led by an experienced team of brand extension experts, g.l.a.m. will work with Beanstalk on exploring local opportunities, while further expanding the reach of Beanstalk’s existing clients across a range of sectors including digital entertainment, hard goods, and food and beverage. The collaboration adds to Beanstalk’s growing geographic presence, and continued focus to service its clients in key regions of the world.
Lisa Reiner, Managing Director of Beanstalk Europe and Asia Pacific, says, “g.l.a.m. shares our passion and experience for developing long-term brand extension programmes on behalf of world-class brands and is perfectly positioned to help us build our business in the German speaking markets. Many of our clients, especially those in the food and beverage, hard goods and digital entertainment space, have a very strong resonance in the region and we are excited to collaborate with g.l.a.m to further build their programmes in these key European markets.”
Kristin Ehring, Director Sales and Accounts at g.l.a.m., says, “We are thrilled to have the opportunity to work with Beanstalk in the GAS region, collaborating to grow the European licensing footprint for some of the world’s most recognised brands. Through our alliance, we look forward to further elevating g.la.m.’s position in Germany, tapping into our respective regional expertise to unlock new business opportunities for future and existing clients.
g.l.a.m. global licensing & media is a Munich-based full-service brand management and licensing agency. g.l.a.m. provides its Licensors and partners with a 360° service portfolio, a dedicated and experienced management team, extensive know-how, long-term business contacts, an in-house design and creative team and excellent relationships to licensees, retailers and suppliers.
Their services include brand representation and development, license consultancy, marketing and co-ordination of brands and classic licensing properties, strategic concepts for synergies between brands and industry partners, licensing concepts, retail programmes, product development support, approvals handling, after-sales and creative services as well as media co-operations. Please visit www.g-l-a-m.com for more information.
Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.
Beanstalk offers a breadth of services including brand representation, manufacturer representation, retailer partnerships, creative services, approvals management, legal and financial services, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. Tinderbox, our digital division, works with gaming and new media properties to realize their potential in the world of consumer products.
The company is headquartered in New York, with offices in London, Miami, and Cincinnati, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is part of the DAS Group of Companies.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.