July 14, 2016, New York, NY., – The Estate of Mahatma Gandhi has signed an exclusive representation agreement for advertising and media campaigns with Beanstalk, a global licensing agency headquartered in New York. Mahatma Gandhi is considered one of the greatest spiritual and political leaders of all time. Practicing non-violent civil disobedience, Gandhi led the Indian independence movement that gained freedom from British rule. The icon’s moral leadership inspired civil rights movements around the world and prominent leaders such as Nelson Mandela and Martin Luther King Jr.
Countless books, documentaries, and films have been dedicated to the life of the Indian leader, including the Best Picture Academy Award winner Gandhi. The legendary attorney-turned-activist is venerated as a holy figure across all nationalities and faiths. His quote, “You must be the change you wish to see in the world,” is known around the globe.
Allison Ames, President and CEO of Beanstalk, comments, “As one of the most revered leaders in history, Mahatma Gandhi’s legacy of non-violent resistance inspired civil rights leaders throughout the world. We are honored to work with Arun Gandhi and represent his grandfather’s legacy.”
Beanstalk will represent the rights of the Gandhi for use in advertising, media, and long-term brand associations.
About The Mahatma Gandhi Estate
Mohandas Karamchand “Mahatma” Gandhi (1869 - 1948) is one of the great spiritual leaders in history. His movement of non-violent civil disobedience overthrew British rule in India and became the paradigm for civil rights movements around the world. Arun Gandhi is the fifth grandchild of the legendary Indian leader. As a writer, lecturer, and activist, he has traveled the world to share his grandfather’s wisdom and advocate for peace and total non-violence.
Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.
Beanstalk offers a breadth of services including brand representation, manufacturer representation, icon representation, retailer partnerships, STUDIO B creative services, approvals management, legal and financial services, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. Tinderbox, our digital division, works with gaming and new media properties to realize their potential in the world of consumer products.
The company is headquartered in New York, with offices in London, Miami, and Cincinnati, and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is part of the DAS Group of Companies.
About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.