LONDON, U.K., APRIL 27, 2017 — Tinderbox, the digital division of leading global brand extension agency Beanstalk, has been appointed by Activision to represent the licensing opportunities in Europe for the top-selling video game entertainment franchise, Call of Duty®.
Tinderbox will support the Call of Duty franchise by expanding the European consumer products footprint, and create new touchpoints with fans beyond the award-winning and critically-acclaimed franchise. Tinderbox will actively pursue opportunities in the lifestyle sector, including apparel, fashion accessories, gift and novelty, consumer electronics, and home décor.
Call of Duty was 2016’s No.1 top-selling console video game franchise worldwide for the seventh time in the last eight years, and continues to be a pop culture juggernaut worldwide. The hit series delivers cinematic intensity, epic moments and stunning visuals throughout each release, with unparalleled levels of player engagement from a global community of fans.
Dan Amos, Head of Tinderbox comments: “Call of Duty is one of the most iconic videogame franchises in history. Its reach extends into the fabric of pop-culture with references in all forms of media, globally. Tinderbox is proud to join the team at Activision in developing consumer product extensions for this massive franchise throughout Europe. Call of Duty has potential across a broad range of categories and distribution channels; we are excited to begin work and look forward to great program extensions to come.”
“We are thrilled to partner with Tinderbox to build our Call of Duty consumer products footprint in Europe,” said Ashley Maidy, vice president of global consumer products, Activision Publishing. “Tinderbox truly understands the Call of Duty franchise’s place in entertainment and pop culture. This, combined with their expertise in building major brand extension programs, provides us with an opportunity to reach our fans outside of the core game through a variety of highly relevant, global product extensions.”
About Activision Publishing
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading global producer and publisher of interactive entertainment. Activision maintains operations throughout the world and is a division of Activision Blizzard (NASDAQ: ATVI), an S&P 500 company. More information about Activision and its products can be found on the company's website, www.activision.com or by following @Activision.
Tinderbox, a division of global brand licensing agency Beanstalk is dedicated to working with digital brands to realize their potential in the world of consumer products. Tinderbox was developed to address the market need for a brand licensing agency specializing in extending digital properties – from leading video game franchises, video platforms and creators, to apps and social networks. Tinderbox partners with digital properties at any stage in their life cycle, whether emerging or established. To find out more, visit www.tboxagency.com.
Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.
Beanstalk offers a breadth of services including brand representation, manufacturer representation, icon representation, retailer partnerships, STUDIO B creative services, approvals management, legal and financial services and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity and operations + governance. Tinderbox, our digital division, works with gaming and new media properties to realize their potential in the world of consumer products.
The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a part of the DAS Group of Companies.
About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organisations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
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© 2017 Activision Publishing, Inc. ACTIVISION and CALL OF DUTY are trademarks of Activision Publishing, Inc.