London, United Kingdom, May 2nd, 2017 — Leading global brand extension agency, Beanstalk, is working with TGI Fridays™ to expand its licensing programme internationally with a focus on the business’s top performing markets including the UK, Australia, Taiwan and South Korea.
Tulip, one of Britain’s leading food companies, is leading the charge by launching a range of slow cooked meats for the iconic TGI Fridays™ brand. The initial range will include Slow Cooked Barbacoa Pulled Beef Tortilla Wrap Kit, Slow Cooked Rack of Ribs with Tennessee Bourbon BBQ Glaze, Slow Cooked Chicken Wings, and a Pork Ribs Selection Pack.
The products will be available starting in April in approximately 300 Morrison’s stores across the UK.
The launch from Tulip signifies the beginning of a major international expansion for TGI Fridays™, with a gifting range developed by IG Design Group scheduled to hit shelves for Christmas 2017. The range will feature gifts aimed at helping consumers produce American- style cuisine and favourite TGI Fridays™ cocktails in the comfort of their homes.
Chris Phylactou, Senior Director Global Licensing, Strategic Sourcing & Brand Protection for TGI Fridays™ commented, “TGI Fridays™ has enjoyed fantastic success at retail in North America for more than ten years, with a select stable of strategic partners. We are thrilled to now have the opportunity to expand the programme internationally and deliver to fans of TGI Fridays a new way to make every day like Friday.”
“Not only is TGI Fridays™ known for its personalised service and authentic American food and drinks, but it was also the first original American bar and grill brand to enter multiple markets around the world,” Lisa Reiner, Managing Director of Beanstalk for Europe and Asia Pacific commented. “The demand for authentic American style foods has grown rapidly and this is the perfect time to respond to consumer tastes and expand such a well-known and loved brand like Fridays™.”
The newly developed international licensing programme capitalises on the great appeal that TGI Fridays™ offers its customers worldwide.
About TGI Fridays™
As the original casual dining bar and grill, TGI Fridays™ offers authentic American food and legendary drinks, served with genuine personal service. Bringing people together to socialize and celebrate the freeing and liberating spirit of “Friday” was the concept’s founding premise, from which the brand promise “In Here, It’s Always Friday®” was born. To share that social Fridays™ experience all over the world, TGI Fridays™ proudly serves guests with over 900 restaurants in more than 58 countries.
TGI Fridays™ believes in having a good time, but also in the importance of drinking responsibly. Additionally, its Responsible Business Program is focused on positively impacting the communities it serves. For more information, visit www.fridays.com.
Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.
Beanstalk offers a breadth of services including brand representation, manufacturer representation, icon representation, retailer partnerships, STUDIO B creative services, approvals management, legal and financial services, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. Tinderbox, our digital division, works with gaming and new media properties to realize their potential in the world of consumer products.
The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a part of the DAS Group of Companies, a division of Omnicom Group Inc.
About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organisations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.