NEW YORK, NY, November, 2018 – The owners of the world renowned entertainment icon, Bozo the Clown, have signed an exclusive representation agreement for licensing with Beanstalk.
Bozo is the world’s most famous, recognizable clown. Created as a storybook character by Capital Records in 1946, Bozo the Clown was part of a storytelling record album that had a companion illustrated read-along. In the 1950’s, the record label hired Larry Harmon as one of several actors who portrayed Bozo at promotional appearances. Harmon purchased the rights to Bozo in 1956 and then franchised the character to local TV markets, where each market created their own, local, Bozo the Clown shows. At the peak of his popularity, there were dozens of Bozo shows in the US, Mexico, and Brazil. Harmon was a pioneer in merchandising, licensing the character for toys, costumes, and party accessories, among other products. The most well-known toy was the Bozo “bop bag”, an oversized, inflatable, Bozo-shaped punching bag that was in the playrooms of children across the country.
Today, Bozo is beloved as a nostalgic icon for generations of adults. Beanstalk sees licensing opportunities in several diverse categories including apparel, novelties, toys, and collectibles. The products will appear globally, across all channels of distribution, with an emphasis on specialty retailers.
“We are delighted to welcome Bozo onto our roster,” said Martin Cribbs, Vice President, Brand Management at Beanstalk. “With all the challenges in the world, Bozo is a refreshingly joyful, innocent, and fun icon who makes people smile.”
Larry Harmon Pictures Corporation representative Marci Breath looks forward to working with Beanstalk, saying, “With Beanstalk's many years of expertise and quality representation of iconic properties like Bozo, we are honored to work with them in leveraging Bozo’s 60 plus years of global brand equity for advertising and promotions.”
About Larry Harmon Pictures Corporation
Larry Harmon Pictures Corporation is the owner and exclusive Licensor of the internationally recognized characters, BOZO and LAUREL & HARDY, and has licensed them for the past 60 plus years for use in television, film, advertising campaigns, promotional opportunities, live appearances and on many hundreds of products around the world.
Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.
Beanstalk offers a breadth of services including brand representation, manufacturer representation, icon representation, retailer partnerships, STUDIO B creative services, approvals management, legal and financial services, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. Tinderbox, our digital division, works with gaming and new media properties to realize their potential in the world of consumer products.
The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the DAS Group of Companies.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.