The Beloved Energizer Bunny, Who Is Still Going™, Will Appear as a Collectible Funko Pop! Figure, Thanks to New Licensing Agreement Between Energizer Holdings, Inc. and Funko
New York, October 29, 2019 – The Energizer Bunny, who is Still Going™ as the lovable brand character symbolizing the quality and power of Energizer Holdings’ products, will debut as a collectible Funko figure.
The launch of the new vinyl figure is a result of a licensing agreement between Energizer, known for batteries, power and lighting, and auto care, and Funko, a leading pop culture consumer products company. Global brand extension licensing agency Beanstalk, Energizer’s exclusive global licensing agency, brokered the agreement.
The relationship between Funko, whose Pop! Vinyl figures are its flagship product, and Energizer, whose licensing program is focused around batteries and power and light, extends the brand and the Energizer Bunny into a cool, novel category of collectible products that will delight a new generation and a younger demographic of consumers.
Funko’s Energizer Bunny Pop! Vinyl figure, a stylized version of Energizer’s “spokes-hare”, for 30 years a symbol of perseverance and boundless energy, will give fans of the brand and Bunny a fun and unique way to interact with the Energizer brand. Recently refreshed and animated in the American market, the Energizer Bunny’s playful flair now plays a central role in Energizer’s packaging, communication and marketing programs.
“There is no better collectibles partner than Funko to personify the Energizer Bunny’s cheeky, light-hearted personality in their iconic, big-headed Pop! line. Funko’s broad and deep distribution will ensure every Energizer Bunny fan will be easily able to add the Bunny to their collection,” said Linda Morgenstern, VP, Brand Management, Beanstalk.
The Energizer Bunny Pop! Vinyl will appear late October on shelves and online, including at Hot Topic, Amazon and Target. The retail price is $10.00.
About Energizer Holdings Inc
Energizer Holdings, Inc. (NYSE: ENR), headquartered in St. Louis, MO, is one of the world's largest manufacturers of primary batteries, portable lighting and auto care products and is anchored by its globally recognized battery brands Energizer®, Eveready®, Rayovac® and Varta®. Energizer is also one of the world's largest manufacturers of automotive appearance, performance, and fragrance products from recognized brands such as Armor All®, STP®, A/C Pro®, Refresh Your Car!®, California Scents®, Driven®, Bahama & Co.®, LEXOL®, Eagle One®, Nu Finish®, Scratch Doctor®, and Tuff Stuff®. As a global branded distributor of household consumer products, our mission is to lead the charge to deliver value to our customers and consumers better than anyone else.
Headquartered in Everett, Washington, Funko is a leading pop culture consumer products company. Funko designs, sources and distributes licensed pop culture products across multiple categories, including vinyl figures, action toys, plush, apparel, board games, housewares and accessories for consumers who seek tangible ways to connect with their favorite pop culture brands and characters. Learn more at https://www.funko.com/, and follow us on Twitter (@OriginalFunko) and Instagram (@OriginalFunko).
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services including brand representation, digital media representation, icon representation, manufacturer representation, consulting, creative services, legal and financial services, and royalty auditing. Tinderbox, our digital division, works with gaming and new media properties to realize their potential in the world of consumer products. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. The company is headquartered in New York, with offices in London, Miami and Cincinnati and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.
About the Omnicom Specialty Marketing Group
Omnicom Specialty Marketing Group (OSMG) aligns the growing demand for highly specialized consumer and retail marketing services with integrated solution teams consisting of the best talent to address clients’ needs. OSMG provides global services that include: point-of-sale marketing and merchandise technology, field marketing and sales support, brand extension and representation; talent management; Purpose; and consulting and fundraising for non-profit organizations. Omnicom Specialty Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), that includes more than 200 companies in a wide range of marketing disciplines, including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.