The Power of Licensing

The Power of Licensing #8: Billions of Dollars in Toy Sales Seeking a Home

November 12, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk

FAO Schwarz is re-opening in mid-November.  It sure is interesting observing the toy category these days. Toy sales are robust (although slightly down from last year), an iconic retailer liquidated, retail brands are rising from the dead, new retail formats are being tested, online and offline sales are blurring, and there’s disruption everywhere in the category. It’s been a while since I had so much fun with toys!  

The Power of Licensing #7: Kith x Coca-Cola 2018 -- Coca-Cola Continue its Long Legacy of Lifestyle Positioning

August 27, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk

Kith and The Coca-Cola Company unveiled their third collection of apparel and accessories online on August 18th at 11 a.m. And there’s a lot of buzz about it. There are over 60 styles and all four seasons are offered. Michael Stone reviews this new Kith collection.

The Power of Licensing #6: Amazon Looks Back To The Future With A Retail Catalog

July 31, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk

William Faulkner famously wrote, “The past is never dead. It’s not even past.” We think that we are living in a unique age of retail change and, surely, we are witnessing great and accelerating change in how, where and when we buy goods. But sometimes, a strategy that we thought was old and tired, actually becomes new again.

The Power of Licensing #5: Ivanka Trump Folds Her Tent: A Licensing Case Study

July 25, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk

The Ivanka Trump fashion line of clothing and accessories is an entirely licensed line of products that lived by the sword and now, apparently, has died by the sword. 

The Power of Licensing #4: R.I.P. TRU? Maybe, Maybe Not

March 22, 2018 | Are we about to say farewell to Geoffrey the Giraffe, the Toys R Us mascot?  Are we never again to be serenaded by the jingle “I’m a Toys R Us kid”?  Or is this just adieu (until we meet again)? Toys R Us filed for liquidation on March 15, 2018, seeking to shutter its 735 stores and sell off its inventory. 

The Power of Licensing #3: Brands Can No Longer Stay On The Sidelines. Case In Point: The Gun Debate

March 5, 2018 | When a brand takes a position on an important issue, that position becomes associated with not just the core product or service of the licensor, but the licensed products as well. We need to understand how and why brands often feel compelled to take a stand. That brings me to The Power of Licensing #3.