brandchannel: Brandspeak: 7 Benefits of Brand Licensing

By Michael Stone - Why are corporate marketing leaders and others turning to licensing as never before? With the exponential growth of targeted marketing through the internet, the decline of traditional advertising, and the readily available information about products on the internet, brand owners are now compelled

GMDS USA and Microsoft Studios’ Turn 10 Sign Licensing Agreement to Bring Forza Motorsport Apparel and Merchandise to the track

November 4, 2016, Charlotte, NC., — GMDS USA today announced a three-year licensing deal with Microsoft Studios’ Turn 10 to bring Forza Motorsport-licensed apparel and merchandise to racing fans on and off the track.

Tinderbox Signs First Boyswear Licensee for Blockbuster Science Fiction Franchise, “Halo”

October 11, 2016, London, U.K., – Tinderbox, the digital division of global brand extension agency Beanstalk, has added Blues Clothing Limited to the growing success of the Consumer Products licensing programme for the blockbuster science fiction franchise, Halo®.