By Michael Stone - Why are corporate marketing leaders and others turning to licensing as never before? With the exponential growth of targeted marketing through the internet, the decline of traditional advertising, and the readily available information about products on the internet, brand owners are now compelled
November 4, 2016, Charlotte, NC., — GMDS USA today announced a three-year licensing deal with Microsoft Studios’ Turn 10 to bring Forza Motorsport-licensed apparel and merchandise to racing fans on and off the track.
October 11, 2016, London, U.K., – Tinderbox, the digital division of global brand extension agency Beanstalk, has added Blues Clothing Limited to the growing success of the Consumer Products licensing programme for the blockbuster science fiction franchise, Halo®.
October 11, 2016, London, U.K., — Beanstalk, a leading global brand extension agency, has been appointed by Microsoft to represent its iconic Xbox brand in the UK, Europe, Australia and New Zealand.
October 10, 2016, London, U.K., – Leading global brand extension agency, Beanstalk, has signed world-renowned adventurer Bear Grylls for representation.
October 3, 2016, New York, NY., – The Farrah Fawcett Foundation has signed an exclusive representation agreement with Beanstalk, a global licensing agency headquartered in New York. Farrah Fawcett is among the most iconic television stars in history.