New York New York, March 23, 2017 – Filippo Berio, a leading olive oil brand worldwide and in the United States, has selected Beanstalk, a global brand licensing extension agency, as its strategic U.S. licensing partner. Filippo Berio, which celebrates its 150th anniversary this year, is recognized by both the trade and consumers for its uncompromising commitment to quality and authenticity.
New York, New York, March 20, 2017 – The Celia Cruz Estate has signed an exclusive representation agreement for advertising licensing with Beanstalk, a global brand-extension agency headquartered in New York.
By Oliver Herzfeld and Jared Mermelstein - Marijuana’s classification as an illegal substance makes brand protection under trademark law problematic and uncertain. But it is not impossible for cannabis companies to protect their brands. It just takes some creative problem-solving!
New York, New York, March 7, 2017 – Bruce Lee Enterprises has signed an exclusive representation agreement for advertising licensing with Beanstalk, a global brand-extension agency headquartered in New York. Considered one of the most influential martial artists of all time, Bruce Lee remains a major cultural icon with tens of millions of fans around the world.
By Oliver Herzfeld - A well-functioning corporate licensing program can help a brand to expand into new categories and territories, adapting to new trends and a changing marketplace. However, setting up such a program takes hard work and ongoing care.
By Oliver Herzfeld - Using another’s trademark on your goods and services usually requires a license. However, there are exceptions to that general rule. For example, under certain circumstances, you are not required to obtain a license in connection with trademark uses for purposes of parody. The recent decision in the case of Louis Vuitton v. My Other Bag provides a good example of this legal principle.