August 9, 2017 | With a growing number of states having legalized marijuana for medical treatment – 29 at last count including the District of Columbia – and eight states plus the District of Columbia where it has been cleared for recreational use (with California coming on line in 2018), licensing professionals are viewing the cannabis industry as a growth market.
June 12, 2017 | Written by Steve Olenski When it comes to celebrities, their brand value appears to go up once they have passed. Take Elvis, for example. He has been dead 40 years.
June 1, 2017 | By Michael Stone and Allison Ames With the Licensing Industry Merchandisers’ Association announcement that global sales of licensed merchandise grew by just over 4% in 2016 to $262.9 billion, the annual International Licensing Expo took place last week in Las Vegas (May 23-25).
May 16, 2017 | By Allison Ames It was bound to happen. And it is, step by step, or should I say brick by brick? The world of online retail is tiptoeing into the physical format to try its hand at brick and mortar.
New York, New York, May 15, 2017 – Global food company Yildiz Holding has appointed Beanstalk as its exclusive brand extension agency for the Godiva, McVitie’s, FLIPZ and TURTLES brands in key strategic territories
London, United Kingdom, May 2nd, 2017 — Leading global brand extension agency, Beanstalk, is working with TGI Fridays™ to expand its licensing programme internationally with a focus on the business’s top performing markets including the UK, Australia, Taiwan and South Korea.