Editorial Feature

Cannabis will ‘disrupt virtually every consumer industry,’ says Beanstalk

New York, NY, June 10, 2019 - Cannabis is ‘poised to disrupt virtually every consumer industry,’ from food and drink, beauty, and wellness, to the likes of home and garden, tourism and more, according to Beanstalk’s CEO and president, Allison Ames.

Think Tank: Did No One Say ‘That’s a Bad Idea?’

February 14, 2019 | By: Michael Stone and Stephen Paskoff

How can brands still be getting it so wrong? In an age where the most-desired market segments — Millennials, Gen X and older Gen Z consumers — are driven by values, and especially diversity and inclusion and the positions that brands take, the fact that brands still release racist products and ads is mind-boggling.

FAO Schwarz: Back from the Dead

January 31, 2019 | By: Michael Stone, Chairman and Co-founder of Beanstalk

FAO Schwarz, the iconic toy retailer, closed its last store, the New York City Fifth Avenue flagship, in 2015. Dead and gone? Not quite. The buyer of the FAO intellectual property (purchased in 2016), ThreeSixtyGroup, opened a new flagship in New York’s Rockefeller Plaza on Nov. 16, 2018 to much fanfare. Will this brand revival succeed?

From Michael Stone, The Power of Licensing: Harnessing Brand Equity

New York, NY, November 14, 2018 | There are many new paths for delivering a brand message to consumers, engaging and connecting with them, and motivating them to make a purchase.  Brand owners are experimenting, and often struggling, to determine the best paths for their particular brand.  Brand messaging today is a stew of consumer experiences and reaching consumers where, when and how they shop has created a “shopping battlefield”.

Cannabis: A Budding Industry

Oct. 3, 2018 | As taboos are falling by the wayside, many companies are looking to incorporate cannabis into their business plan. But it’s not business as usual. The cannabis industry is quickly becoming a legitimate business. In 2017, it made nearly $9 billion in sales, according to Tom Adams, managing director, BDS Analytics, which tracks the budding sector. To put it into perspective, sales are equivalent to the entire snack bar industry.

Esports is huge, ESL is huge and Tinderbox is looking forward to a future within it

Video gaming IP specialists Tinderbox has just secured the ESL license. Associate vice president, Dan Amos talks to Licensing.biz about the strength of the brand, the strength of the sport and just how far it can go in licensing.