Amazon

Toys "R"​ Us is Coming Back Along with Geoffrey and the Jingle!

February 26, 2019 | By: Michael Stone, Chairman & Co-founder, Beanstalk

It looks like Toys "R" Us is rising from the dead already, as many speculated would happen. Rebranding as Tru Kids Brands, the investors who currently own TRU are weighing the possibility of opening freestanding stores and smaller shops within larger stores, with the goal of relaunching the brand by the holiday season of 2019.

The Power of Licensing #6: Amazon Looks Back To The Future With A Retail Catalog

July 31, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk

William Faulkner famously wrote, “The past is never dead. It’s not even past.” We think that we are living in a unique age of retail change and, surely, we are witnessing great and accelerating change in how, where and when we buy goods. But sometimes, a strategy that we thought was old and tired, actually becomes new again.