Beanstalk brand licensing

Project Nosh: Takeaways From Pretzel Crisp's 7-Year Trademark Battle

September 29, 2017 | The legal saga between Snyder’s-Lance, the maker of Pretzel Crisps, and PepsiCo’s Frito-Lay, maker of Rold Gold’s Pretzel Thins, may already have seven years under its belt, but it’s seems to be only beginning. While the final chapter is yet to be written, the ongoing court proceedings are already serving as a cautionary tale to emerging food and beverage brands.

Forbes: How to Establish a World-Class Corporate Brand Licensing Program: Part III

September 18, 2017 | By Oliver Herfeld, Chief Legal Officer, Beanstalk

A well-functioning corporate licensing program can help a brand to expand into new categories and territories, adapting to new trends and a changing marketplace. However, setting up such a program takes hard work and ongoing care.

Licensing.Biz: Beanstalk on addressing the consumer need for licensed food and drink

Lisa Reiner, MD of Beanstalk, Europe and Asia Pacific, reveals how Beanstalk is leveraging TGI Fridays’ famous menu items into products and plans for its newest client, McVitie’s.

Forbes: Could you register the swastika as a trademark?

August 28, 2017 | By Oliver Herzfeld, Chief Legal Officer, Beanstalk 

The U.S. Supreme Court recently decided Matal v. Tam, holding unconstitutional an old provision of the U.S. Trademark Act that barred registration of “disparaging” trademarks.