Celebrity Licensing

Celebrity Licensing Guide For Retail

April 3, 2019 | By: Michael Stone, Chairman & Co-founder, Beanstalk

With so many failures over the years, what’s the secret that allows one celebrity to succeed and causes so many others to fail? Michael Stone, Beanstalk Chairman & Co-founder, discusses the five factors that are necessary for celebrity success and the reasons why retailers are interested in these celebrity licensing programs.

A Proust Questionnaire for Personality Brands: Farrah Fawcett

New York, NY, Oct. 11, 2018 | By: Martin Cribbs - Most celebrities aren’t brands.  Legendary icons are. This month we’re focusing on Farrah Fawcett and spoke to Alana Stewart, an actress, model, and the President and CEO for our client, the Farrah Fawcett Foundation.  Ms. Stewart was one of Farrah’s closest friends and answered this month’s questionnaire.

Forbes: Inside The Met Gala: The Money Behind Fashion's Biggest Night

For those in the fashion world, the first Monday in May is one of the most important nights of the year. May 1 marks the annual Metropolitan Museum of Art Costume Institute Benefit, better known as the Met Gala. The lavish benefit for the Costume Institute celebrates the opening of its spring exhibit and is the curatorial department’s main source of annual funding for exhibitions, publications, acquisitions and capital improvements.