Why Late, Legendary Icons Can Breathe New Life into a Brand

October 14, 2019 | By: Martin Cribbs, VP of Icon Representation

It takes a lot to stand out in today’s overcrowded sea of brands and digital influencers. For some marketers and brands, especially in the health and beauty arena, the beloved memory of a late, legendary icon might be key.

Thought LeadershipBeanstalk BeanstalkOctober 22, 2019Icon Representation, Celia Cruz, Farrah Fawcett, Martin Cribbs, Deceased Celebrities

Beanstalk to Represent "Queen of Salsa," Celia Cruz

New York, New York, March 20, 2017 – The Celia Cruz Estate has signed an exclusive representation agreement for advertising licensing with Beanstalk, a global brand-extension agency headquartered in New York.

Press ReleasesBeanstalk BeanstalkMarch 19, 2017Celia Cruz, Icon representation, celebrity licensing, celebrity ads, Beanstalk Licensing Agency

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