Consumers

Think Tank: Did No One Say ‘That’s a Bad Idea?’

February 14, 2019 | By: Michael Stone and Stephen Paskoff

How can brands still be getting it so wrong? In an age where the most-desired market segments — Millennials, Gen X and older Gen Z consumers — are driven by values, and especially diversity and inclusion and the positions that brands take, the fact that brands still release racist products and ads is mind-boggling.

Brand Licensing’s Rising Value In The Digital Age

New York, NY, December 20, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk

Brand licensing is one of the most powerful ways to make the most out of an already strong brand because of its ability to extend brands to products outside the brand’s core business, reach new and existing consumer segments at new touch points and support and communicate brand equities