Dead Brands

Dead Or Alive? Bringing Brands Back To Life

New York, NY, January 14, 2019 | By: Michael Stone, Chairman and Co-founder, Beanstalk

We can all remember brands we loved (or not) that have disappeared. Frequently they are household name brands to which we became emotionally attached—brands to which we were loyal and for which we still have positive associations, brands we trusted. Under the right circumstances, licensing can resurrect these brands