October 25, 2010, New York, NY., — The Dow Chemical Company (NYSE:DOW) today announced that it has selected Beanstalk, a leading global brand licensing consultancy, to assist in the development of a comprehensive consumer product line for the home improvement and Do-It-Yourself (DIY) markets. Planned to launch in 2011, the program will extend the Dow Brand as well as the GREAT STUFF™ Insulating Foam Sealant and SafeTouch™ fiberglass-free insulation through best-in-class licensees. Dow will work closely with Beanstalk to introduce a line of products that offer DIYers and professionals innovative solutions in key building and construction categories.
The interior and exterior home improvement licensing program will reach consumers through home improvement and hardware retail channels that mirror Dow’s core distribution, such as Home Depot, Lowe’s, Ace, True Value and Walmart, among others. In addition to GREAT STUFF™ Insulating Foam Sealant and SafeTouch™ Brand insulation products, Dow currently sells multiple home improvement products to both DIYers and professionals including STYROFOAM™, TUFF-R™, and WEATHERMATE™ Housewrap.