Electrolux

Electrolux Selects Nancy Bailey & Associates to Expand Licensing Program

October 25, 2011, Atlanta, GA.,  Nancy Bailey & Associates, a leading corporate brand licensing agency and division of Beanstalk, today announced that it has been selected by Electrolux Home Products, Inc. as the brand licensing agency of record for three of its household brands, Frigidaire, Kelvinator and Tappan in selected product categories. Nancy Bailey & Associates will work in conjunction with the Electrolux Global Brand Licensing Unit to extend the brands in the North American market. With more than 50 brands worldwide, Electrolux is recognized as an innovator in the appliance industry. Leveraging Electrolux’s success in both home and professional appliances, Nancy Bailey & Associates will be creating and executing brand licensing programs in an effort to extend each of the three brands into a range of product categories to include cookware, housewares, consumer kitchen electronics, barbecues, patio heaters, lighting and generators.