Experiential Marketing

Licensing Expo 2019: Five Trends Ahead for the Licensing Industry

June 28, 2019 | By: Allison Ames, President & CEO of Beanstalk

Beanstalk has returned from Licensing Expo 2019 full of enthusiasm and excitement for the continued evolution of the licensing industry. My experience in Las Vegas only reinforces the view that brand licensing will play an increasingly powerful role on the retail “battlefield.” Licensing is clearly the stealth tool for smart brands that need to connect with customers amid the influx of new competitors and marketing messages flowing through all channels.