Posts tagged Gen Z
The Power of Licensing #17: Gen-Z: They Crave Stability And Trust, So Give It To Them
The Power of Licensing #17: Gen-Z: They Crave Stability And Trust, So Give It To Them

May, 18, 2021, By: Michael Stone, Chairman and Co-founder Of all the current monikered generations, Gen Z (born between 1995 and 2010) is the most stressed out, according to an abundance of data. Their search for stability and trust in an unstable world, opens a unique window of opportunity for brands to hear their voices, entangle with this cohort and, in the process, perhaps, gain brand loyalty. But that loyalty must be earned, their trust must be won.

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The Power of Licensing, Thought LeadershipBeanstalk BeanstalkMichael Stone, The Power of Licensing, Thought Leadership, Gen Z, Forbes
Think Tank: Did No One Say ‘That’s a Bad Idea?’

February 14, 2019 | By: Michael Stone and Stephen Paskoff

How can brands still be getting it so wrong? In an age where the most-desired market segments — Millennials, Gen X and older Gen Z consumers — are driven by values, and especially diversity and inclusion and the positions that brands take, the fact that brands still release racist products and ads is mind-boggling.

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Editorial FeatureBeanstalk BeanstalkMichael Stone, WWD, Stephen Paskoff, H&M, Dolce & Gabbana, Gucci, Milennial, Gen Z, Consumers