February 4, 2009, London, U.K., — Janet Reger, the first name in designer lingerie, today announced that it has selected The Beanstalk Group, one of the world’s leading brand licensing agencies, to extend its brand into a variety of lifestyle categories, including health and beauty, loungewear, plus-size lingerie and resortwear. As the ultimate expression of seductive glamour, Janet Reger has redefined sexy designer lingerie for over 40 years. Janet Reger lingerie is the definitive romantic gift, a byword for elegance, femininity and fantasy. Fine craftsmanship and luxurious fabrics combined with fresh innovative design are the continuing signature of the Janet Reger brand, and provide an inspiring platform upon which to extend into other luxury lifestyle categories.
Aliza Reger, CEO of Janet Reger, said, “We are so excited to be working with Beanstalk to strategically extend the Janet Reger lifestyle brand into inspiring new lifestyle areas. The brand evokes a feeling of romanticism and indulgence and I look forward to building on the existing brand presence to capture new audiences and markets.”