Jo-Ann Fabric and Craft

JO-ANN FABRIC and CRAFT STORES LAUNCHES NEW LINE OF DIY BRIDAL ACCESSORIES and EMBELLISHMENTS BY CELEBRITY WEDDING PLANNER and TV HOST DAVID TUTERA

January 11, 2011, New York, NY., — Celebrity wedding planner and entertaining expert, David Tutera has teamed up with Jo-Ann Fabric and Craft Stores to create Down the Aisle in Style™, a new line of wedding accessories and embellishments for the stylish bride. Tutera’s new collection is slated to launch the week of January 9, 2011 online at Joann.com, and will be available exclusively at 248 Jo-Ann locations nationwide on February 1, 2011. With a touch of imagination and these innovative accessories and embellishments, brides can create lavish wedding attire, décor & favors at a fraction of the cost. In addition, each product will lend David’s expertise and provide helpful “Tutera Tips” to assist bride’s with creative ideas straight from the wedding planner himself. As a result, brides-to-be will be able to affordably access a celebrity-caliber wedding planner, helping to make one of the most anticipated days of their life even more extraordinary.

“I’m excited to create a line of wedding products that do not substitute affordability for elegance,” says David Tutera. “Not every bride can afford to hire a personal wedding planner to design her big day; and so many brides enjoy a hands-on approach to their wedding preparations. We’re thrilled to provide an alternative to those who still refuse to settle for anything but perfection on a day they have been dreaming of for years.”