January 10, 2011, Hong Kong — Beanstalk, a leading global brand licensing consultancy, has secured a license agreement with Kalee Children’s Products, a leading manufacturer and exporter of ride-on toys and other children’s products, for several of its automotive clients, including Ford and Volvo. Kalee Children’s Products will develop high-quality pedal ride-on toys to be sold worldwide for the respective brands. Models available will include the Ford Focus and Volvo C70 and are due to launch at retail in spring 2011.
Yvonne Hall Tobiasson, Global Merchandise and Licensing Manager at Volvo noted: “Kalee has demonstrated a commitment to quality consistent with the Volvo brand. We are very happy to be working with them to extend the Volvo brand experience to even the youngest members of the family.”