April 1, 2009, New York, NY., — The Beanstalk Group, the world’s leading brand licensing agency and consultancy, today announced it will expand its global reach to Latin America through strategic commercial representation agreements with licensing agencies Keystone Marketing and Compañia Panamericana de Licencias (CPL). This announcement is on the heels of a recent Beanstalk expansion into Hong Kong. Keystone Marketing will manage the markets of Brazil, Argentina and Chile, while CPL will cover the rest of Central and South America, including Mexico.
“The Beanstalk Group continuously aims to not only provide our clients the reach and breadth they require across a variety of industries and categories, but also to grow globally at a pace consistent with their needs,” said Michael Stone, president and CEO of Beanstalk. “With the recent opening of our Hong Kong office, our longstanding London office as well as this new Latin America initiative, we are proud to offer a global presence like none other in our industry and look forward to developing uniquely focused strategies on behalf of our client brands to reach entirely new audiences.”