License Global

MICHAEL STONE PENS NEW LICENSING READ

New York, NY, November 6, 2018 | Beanstalk co-founder and chairman Michael Stone has written a comprehensive book on brand licensing that situates the industry in the current marketing and retail landscape.

Cannabis: A Budding Industry

Oct. 3, 2018 | As taboos are falling by the wayside, many companies are looking to incorporate cannabis into their business plan. But it’s not business as usual. The cannabis industry is quickly becoming a legitimate business. In 2017, it made nearly $9 billion in sales, according to Tom Adams, managing director, BDS Analytics, which tracks the budding sector. To put it into perspective, sales are equivalent to the entire snack bar industry.

Beanstalk's Tinderbox to Rep ESL Esports Company

Tinderbox, the digital division of Beanstalk, has signed on to represent ESL, the world’s largest eSports company, for licensing opportunities in North America and Europe.

Moving forward, Tinderbox will support ESL by developing a consumer products program that leverages the popularity of eSports and that further connects fans to one of the fastest growing spectator sports in the world. 

Beanstalk Takes on Alessi

The Italian design company Alessi has tapped Beanstalk to serve as its new licensing agent.

Moving forward, Beanstalk will look for opportunities for Alessi across a variety of categories.  “We are thrilled to partner with Beanstalk to extend the Alessi brand in new categories in Europe," says Alberto Alessi, president, Alessi.