Licensing Expo

Beanstalk's Tinderbox to Rep ESL Esports Company

Tinderbox, the digital division of Beanstalk, has signed on to represent ESL, the world’s largest eSports company, for licensing opportunities in North America and Europe.

Moving forward, Tinderbox will support ESL by developing a consumer products program that leverages the popularity of eSports and that further connects fans to one of the fastest growing spectator sports in the world. 

Beanstalk Takes on Alessi

The Italian design company Alessi has tapped Beanstalk to serve as its new licensing agent.

Moving forward, Beanstalk will look for opportunities for Alessi across a variety of categories.  “We are thrilled to partner with Beanstalk to extend the Alessi brand in new categories in Europe," says Alberto Alessi, president, Alessi. 

Beanstalk, Tinderbox Build Up Client Roster

Beanstalk and its digital division, Tinderbox, have revealed a number of notable additions to its client roster, including the American Cancer Society, Taco Bell, Activision and more.

First, the American Cancer Society has selected Beanstalk to develop and launch a seal-of-approval licensing program that will further the organization’s efforts to spread the word about preventing cancer. 

Beanstalk Sprouts with New Business

June 12, 2012, Las Vegas, NV., (Mandalay Bay Convention Center, Booth 5163) – Beanstalk, a leading global brand licensing agency and consultancy, today celebrated another successful year of growth and innovation, with notable additions to its client roster, including American Honda Motor Co., Bigelow, Matthew Williamson and MovieStarPlanet, as well as the launch of several creative brand extensions for its existing world-class clients. The agency has also focused on the continued integration of sister Omnicom agency Nancy Bailey & Associates, resulting from the merger in late 2010, enabling both agencies to expand its knowledge base, depth of relationships and reach worldwide.

Beanstalk Has a Giant Year!

June 13, 2011, Las Vegas, NV., Mandalay Bay Convention Center, Booth 5063, – Beanstalk, a leading global brand licensing agency and consultancy, celebrated its past 12 months of success and innovation today at the 2011 Licensing International Expo. Riding the momentum created by joining forces with Nancy Bailey & Associates, the addition of several major brands to its world-class client roster, and the launch of its innovative business unit, Beanstalk TransAct™, 2011 is quickly shaping up to be one of Beanstalk’s best years ever