Martin Cribbs

Why Late, Legendary Icons Can Breathe New Life into a Brand

October 14, 2019 | By: Martin Cribbs, VP of Icon Representation

It takes a lot to stand out in today’s overcrowded sea of brands and digital influencers. For some marketers and brands, especially in the health and beauty arena, the beloved memory of a late, legendary icon might be key.

PRIDE & Harvey Milk

June 26, 2019 | By: Martin Cribbs, VP of Icon Representation

For me, PRIDE Month brings to mind Harvey Milk and his increasingly meaningful legacy. Milk’s message, that fearlessness was the key to personal freedom, inspired hope in a segment of the population that had no confidence their voices would be heard or respected.