May 2, 2011, New York, NY., — Beanstalk and its division, Nancy Bailey & Associates, announced today that it has been selected as the licensing agency of record for McCormick & Company’s Old Bay® Seasoning Brand. The agency will leverage the Old Bay Seasoning experience into both food and non-food categories to reinforce the brand’s vision of becoming the definitive seafood flavoring brand in the U.S. Beanstalk and Nancy Bailey & Associates will help Old Bay extend its unique blend of ingredients, iconic logo and packaging, recipes, and bright, bold artwork into multiple product categories, including fresh and frozen meals, sauces and marinades, as well as housewares, kitchen supplies and apparel. Products are targeted to launch in 2012 at mass retailers, grocery, drug, convenience and club stores.
“Old Bay’s distinct flavor has allowed the brand to amass an army of devoted brand enthusiasts, all of whom share a passion for seafood and food in general,” said Ben Flood, Senior Associate Product Manager, Old Bay. “Consumers are turning to seafood as they continue to look for nutritious meal options, and through licensing, Old Bay can fill a void in the marketplace for delicious, flavorful foods as well as cooking accessories to assist with preparation.”