Michael Stone

The Power of Licensing #10: What Do Plus-Size Apparel, Cannabis And Esports All Have In Common? Part Three Of A Three-Part Series

August 12, 2019 | By: Michael Stone, Chairman & Co-founder of Beanstalk

This is the final installment of a three-part series about product categories that have recently re-invented themselves due to cultural, societal, technological and political trends. Categories where the economics intersect with the trends. Part One in the series examined the plus-size fashion category. Part Two examined cannabis. Part Three examines esports.

The Power of Licensing #10: What Do Plus-Size Apparel, Cannabis And Esports All Have In Common? Part Two Of A Three-Part Series

August 5, 2019 | By: Michael Stone, Co-founder and Chairman

This is the second of a three-part series about product categories that have recently re-invented themselves due to cultural, societal, technological and political trends. Categories where the economics intersect with the trends. Part One in the series examined the plus-size fashion category. Part Two examines cannabis.

The Power of Licensing #10: What Do Plus-Size Apparel, Cannabis And eSports All Have In Common? Part One Of A Three-Part Series

July 29, 2019 | By: Michael Stone, Chairman & Co-founder of Beanstalk

If you live long enough, you see a lot of products and, indeed, entire product categories come and go. In the present time, much of this change has been driven by technology. CD players are gone; Spotify is here. Filofax disappeared, and we now have calendars and notes on our phones. Who needs paper maps when there is Google maps?

2019 INTERNATIONAL LICENSING AWARDS WINNERS REVEALED

Las Vegas, NV, June 5, 2019 - Licensing International has announced its winners of the 2019 International Licensing Awards which took place during Licensing Expo at the Mandalay Bay Convention Center in Las Vegas.

Celebrity Licensing Guide For Retail

April 3, 2019 | By: Michael Stone, Chairman & Co-founder, Beanstalk

With so many failures over the years, what’s the secret that allows one celebrity to succeed and causes so many others to fail? Michael Stone, Beanstalk Chairman & Co-founder, discusses the five factors that are necessary for celebrity success and the reasons why retailers are interested in these celebrity licensing programs.

On Retail’s Jagged Journey to the Future, Brand Licensing Will be Key Tool for Marketers Who Need to Engage Consumers and Retain Customers

March 13, 2019 | By: Michael Stone, Chairman & Co-founder, Beanstalk

As the retail ecosystem changes rapidly, many brand owners, marketers and retailers are scrambling to figure out how to adapt. It’s likely that many winners will do so by using a frequently overlooked marketing strategy and tool: brand licensing.