Movie Star Planet

Beanstalk Selected as Exclusive Licensing Agency for MovieStarPlanet, ‘the Social Network for Tweens’

October 17, 2011, London, U.K., – Beanstalk, one of the world’s leading brand licensing agencies, today announced that it has been selected by MovieStarPlanet, the phenomenally successful digital tween property and one of the fastest growing online social platforms, to develop the property into a leading digital entertainment franchise. Since its launch in Denmark in 2009, MovieStarPlanet has undergone rapid expansion, with exceptional levels of market penetration across Europe including the United Kingdom, Sweden, Poland, Germany, France, Norway, The Netherlands and Finland. In August 2011, MovieStarPlanet launched in the U.S. and significantly beat forecasts in terms of site visits and user profile creation in its first month alone.