June 2, 2009, St. Louis, MO., and New York, NY., — Nestlé Purina announced the launch of a comprehensive line of Purina-licensed dog and cat accessories at retailers including Kmart, Safeway, Meijer, Stop & Shop and Giant. The collection, Purina Pet Gear, will launch across a variety of categories this summer, including toys, feeding accessories, beds, stain and odor products, shampoos, and pet-hair pickup tools, to be followed by collars, leashes and grooming aides. With over 85 years of heritage in the pet care industry, Nestlé Purina along with the assistance of its licensing agency, The Beanstalk Group, strategically selected experienced pet accessory manufacturers to combine Purina’s pet expertise with the licensees’ manufacturing and distribution capabilities. Licensees include Ethical Products, Inc., Bow Wow Pet, and The oneCARE Company.
“Many of the current pet accessory offerings are either not well-known or completely unbranded,” said Tom Blair, Vice President, Business Development, North America, Nestlé Purina PetCare. “We are proud that, through our licensing partners, pet owners can now turn to the trusted Purina name and the Purina Pet Gear Line for a complete pet accessory solution.”