Retail Trends

On Retail’s Jagged Journey to the Future, Brand Licensing Will be Key Tool for Marketers Who Need to Engage Consumers and Retain Customers

March 13, 2019 | By: Michael Stone, Chairman & Co-founder, Beanstalk

As the retail ecosystem changes rapidly, many brand owners, marketers and retailers are scrambling to figure out how to adapt. It’s likely that many winners will do so by using a frequently overlooked marketing strategy and tool: brand licensing.

The Power of Licensing #6: Amazon Looks Back To The Future With A Retail Catalog

July 31, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk

William Faulkner famously wrote, “The past is never dead. It’s not even past.” We think that we are living in a unique age of retail change and, surely, we are witnessing great and accelerating change in how, where and when we buy goods. But sometimes, a strategy that we thought was old and tired, actually becomes new again.