YAHOO CELEBRITY, FEBRUARY 22, 2014 Michael Stone, the CEO of Beanstalk (a top branding and licensing company), notes that, "Snooki's personal appearances command a reported $20,000. Her product updates, which are sent to her almost 7 million Twitter followers and over 10 million Facebook fans, tend to create frenzy. So is she branching into products like other celebrities? Yes. But is she reliable long-term, or just a rapidly burning flame (the latter being a common characteristic of reality TV stars)? That remains to be seen."