TRU

Toys "R"​ Us is Coming Back Along with Geoffrey and the Jingle!

February 26, 2019 | By: Michael Stone, Chairman & Co-founder, Beanstalk

It looks like Toys "R" Us is rising from the dead already, as many speculated would happen. Rebranding as Tru Kids Brands, the investors who currently own TRU are weighing the possibility of opening freestanding stores and smaller shops within larger stores, with the goal of relaunching the brand by the holiday season of 2019.

FAO Schwarz: Back from the Dead

January 31, 2019 | By: Michael Stone, Chairman and Co-founder of Beanstalk

FAO Schwarz, the iconic toy retailer, closed its last store, the New York City Fifth Avenue flagship, in 2015. Dead and gone? Not quite. The buyer of the FAO intellectual property (purchased in 2016), ThreeSixtyGroup, opened a new flagship in New York’s Rockefeller Plaza on Nov. 16, 2018 to much fanfare. Will this brand revival succeed?