TV Franchises

Will 2012 Fall TV Lineup Follow in the Footsteps of Successful TV Franchises?

BY MICHAEL STONE, FORBES CMO NETWORK, OCTOBER 8, 2012 - On the heels of a very unsuccessful 2011 fall TV lineup, television networks are hoping this year’s newly commissioned primetime starters can simply move beyond their pilot episodes and inaugural seasons. However, those producers with grander aspirations seek more than a contract renewal for a second season. In his latest article, Michael Stone reviews what