The Power of Licensing

The Power of Licensing #10: What Do Plus-Size Apparel, Cannabis And Esports All Have In Common? Part Three Of A Three-Part Series

August 12, 2019 | By: Michael Stone, Chairman & Co-founder of Beanstalk

This is the final installment of a three-part series about product categories that have recently re-invented themselves due to cultural, societal, technological and political trends. Categories where the economics intersect with the trends. Part One in the series examined the plus-size fashion category. Part Two examined cannabis. Part Three examines esports.

The Power of Licensing #10: What Do Plus-Size Apparel, Cannabis And Esports All Have In Common? Part Two Of A Three-Part Series

August 5, 2019 | By: Michael Stone, Co-founder and Chairman

This is the second of a three-part series about product categories that have recently re-invented themselves due to cultural, societal, technological and political trends. Categories where the economics intersect with the trends. Part One in the series examined the plus-size fashion category. Part Two examines cannabis.

The Power of Licensing #10: What Do Plus-Size Apparel, Cannabis And eSports All Have In Common? Part One Of A Three-Part Series

July 29, 2019 | By: Michael Stone, Chairman & Co-founder of Beanstalk

If you live long enough, you see a lot of products and, indeed, entire product categories come and go. In the present time, much of this change has been driven by technology. CD players are gone; Spotify is here. Filofax disappeared, and we now have calendars and notes on our phones. Who needs paper maps when there is Google maps?

On Retail’s Jagged Journey to the Future, Brand Licensing Will be Key Tool for Marketers Who Need to Engage Consumers and Retain Customers

March 13, 2019 | By: Michael Stone, Chairman & Co-founder, Beanstalk

As the retail ecosystem changes rapidly, many brand owners, marketers and retailers are scrambling to figure out how to adapt. It’s likely that many winners will do so by using a frequently overlooked marketing strategy and tool: brand licensing.

The Power of Licensing #9: 10 Brand Marketing Trends To Watch In 2019

January 28, 2019 | By: Michael Stone, Co-founder and Chairman, Beanstalk

We are living in a time of radical transformation as the retail ecosystem continues to change at an accelerated pace (that shouldn’t surprise anyone). Where, when and how consumers buy goods is changing and we all need to keep up with the trends that are already having an impact if we want to succeed. So, what macro trends already affecting brand marketing and consumer behavior should we be paying even more attention to in the new year?

Dead Or Alive? Bringing Brands Back To Life

New York, NY, January 14, 2019 | By: Michael Stone, Chairman and Co-founder, Beanstalk

We can all remember brands we loved (or not) that have disappeared. Frequently they are household name brands to which we became emotionally attached—brands to which we were loyal and for which we still have positive associations, brands we trusted. Under the right circumstances, licensing can resurrect these brands