Thought Leadership

A Proust Questionnaire for Personality Brands: Farrah Fawcett

New York, NY, Oct. 11, 2018 | By: Martin Cribbs - Most celebrities aren’t brands.  Legendary icons are. This month we’re focusing on Farrah Fawcett and spoke to Alana Stewart, an actress, model, and the President and CEO for our client, the Farrah Fawcett Foundation.  Ms. Stewart was one of Farrah’s closest friends and answered this month’s questionnaire.

The Power of Licensing #6: Amazon Looks Back To The Future With A Retail Catalog

July 31, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk

William Faulkner famously wrote, “The past is never dead. It’s not even past.” We think that we are living in a unique age of retail change and, surely, we are witnessing great and accelerating change in how, where and when we buy goods. But sometimes, a strategy that we thought was old and tired, actually becomes new again.

Brandspeak: Ready, Set, Go! Brands Disrupting Travel Today

July 27, 2018 | By: Allison Ames, President & CEO, Beanstalk

Of course, the desire to travel and see the world is nothing new. But changes in our needs, tastes and habits are fueling disruption in a space that is driven by consumer behavior.

A Proust Questionnaire for Personality Brands: Harvey Milk

In a famous episode of HBO’s hit series Entourage, the main character Vincent Chase goes from talent agency to talent agency, with each firm promising to make him a “brand.” Unbeknownst to each agency Chase visits, every pitch is presented as an original, brilliant, never-been-done-before idea.