Trends

Wellness Is Not A Nice-To-Have, It’s A Must-Have

April 3, 2019 | By: Allison Ames, President & CEO, Beanstalk

We are empowered consumers, and healthy activities have become an integral part of our consciousness. And as a result, brands are stepping up their game to satisfy consumers’ wellness aspirations. Self-care solutions are manifesting themselves big time from food to fitness to travel to living. So embrace (if you haven’t already) the wellness trends that will lift your spirits, nourish your mind and empower the “healthinista” in you.

The Power of Licensing #9: 10 Brand Marketing Trends To Watch In 2019

January 28, 2019 | By: Michael Stone, Co-founder and Chairman, Beanstalk

We are living in a time of radical transformation as the retail ecosystem continues to change at an accelerated pace (that shouldn’t surprise anyone). Where, when and how consumers buy goods is changing and we all need to keep up with the trends that are already having an impact if we want to succeed. So, what macro trends already affecting brand marketing and consumer behavior should we be paying even more attention to in the new year?

The Power of Licensing #7: Kith x Coca-Cola 2018 -- Coca-Cola Continue its Long Legacy of Lifestyle Positioning

August 27, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk

Kith and The Coca-Cola Company unveiled their third collection of apparel and accessories online on August 18th at 11 a.m. And there’s a lot of buzz about it. There are over 60 styles and all four seasons are offered. Michael Stone reviews this new Kith collection.