brand licensing

The Power of Licensing #4: R.I.P. TRU? Maybe, Maybe Not

March 22, 2018 | Are we about to say farewell to Geoffrey the Giraffe, the Toys R Us mascot?  Are we never again to be serenaded by the jingle “I’m a Toys R Us kid”?  Or is this just adieu (until we meet again)? Toys R Us filed for liquidation on March 15, 2018, seeking to shutter its 735 stores and sell off its inventory. 

Forbes: Thelonious Monk and the Perils of Oral Agreements

October 19, 2017 | By Oliver Herzfeld | An old quip that is widely misattributed to the famous movie producer Samuel Goldwyn states “a verbal contract isn't worth the paper it's written on.” The truth is, with only a few exceptions, oral agreements are legal, valid and binding. However, oral agreements present other difficulties and challenges apart from enforceability. A lawsuit recently commenced by the Estate of Thelonious Monk against North Coast Brewing Co. provides an excellent opportunity to explore some of the issues raised by oral agreements.

AP News: Ivanka Trump's Supply Chains in China Cloaked in Secrecy

SHANGHAI (AP) — It is no secret that the bulk of Ivanka Trump’s merchandise comes from China. But just which Chinese companies manufacture and export her handbags, shoes and clothes is more secret than ever, an Associated Press investigation has found.

Forbes: How to Establish a World-Class Corporate Brand Licensing Program: Part III

September 18, 2017 | By Oliver Herfeld, Chief Legal Officer, Beanstalk

A well-functioning corporate licensing program can help a brand to expand into new categories and territories, adapting to new trends and a changing marketplace. However, setting up such a program takes hard work and ongoing care.