establishing licensing programs

Forbes: How to Establish a World-Class Corporate Brand Licensing Program: Part III

September 18, 2017 | By Oliver Herfeld, Chief Legal Officer, Beanstalk

A well-functioning corporate licensing program can help a brand to expand into new categories and territories, adapting to new trends and a changing marketplace. However, setting up such a program takes hard work and ongoing care.

Forbes: How To Establish A World-Class Corporate Brand Licensing Program

By Oliver Herzfeld - A well-functioning corporate licensing program can help a brand to expand into new categories and territories, adapting to new trends and a changing marketplace. However, setting up such a program takes hard work and ongoing care.