thought leadership

Celebrity Licensing Guide For Retail

April 3, 2019 | By: Michael Stone, Chairman & Co-founder, Beanstalk

With so many failures over the years, what’s the secret that allows one celebrity to succeed and causes so many others to fail? Michael Stone, Beanstalk Chairman & Co-founder, discusses the five factors that are necessary for celebrity success and the reasons why retailers are interested in these celebrity licensing programs.

Cabbage Patch Kids Provide A Wake-Up Call On License Contracts

When trademark licensors grant a licensee exclusive rights to manufacture and sell licensed products, they often reserve the right to engage in negotiations with one or more potential replacement licensees during a certain period of time before the conclusion of the exclusive license agreement.

Trend Alert – Clicks Now Wanna Be Bricks

May 16, 2017 | By Allison Ames It was bound to happen. And it is, step by step, or should I say brick by brick? The world of online retail is tiptoeing into the physical format to try its hand at brick and mortar.