Press Releases

MICHAEL STONE PENS NEW LICENSING READ

New York, NY, November 6, 2018 | Beanstalk co-founder and chairman Michael Stone has written a comprehensive book on brand licensing that situates the industry in the current marketing and retail landscape.

Beanstalk to Represent the CRAFTSMAN Brand Following Acquisition by Stanley Black & Decker, Inc.

 New York, NY, Sept. 21, 2018 – Following the acquisition of the CRAFTSMAN brand by Stanley Black & Decker (NYSE: SWK), Beanstalk, a global brand extension licensing agency, has been selected to represent CRAFTSMAN for licensed consumer products. Beanstalk will serve as CRAFTSMAN’s exclusive licensing agency and will represent the brand globally.

Beanstalk Client TGI Fridays to Launch a Range of Ready-To-Drink Cocktails

London, UK, September 14, 2018 - The first original American bar and grill brand, TGI Fridays™ has partnered with Manchester Drinks, a UK-based manufacturer, to launch a range of TGI Fridays™-branded ready-to-drink cocktails. Beanstalk, TGI Fridays’™ brand extension licensing agency, brokered the agreement. 

Perfetti Van Melle Partners with Vandemoortele to Launch Chupa Chups Doughnuts

LONDON, UK, FEBRUARY 20, 2018 – Global confectionery manufacturer, Perfetti Van Melle, has partnered with leading European food group, Vandemoortele, to create a range of doughnuts under the iconic international lollipop brand, Chupa Chups®.