New York, NY, February 18, 2019 | Bruce Lee Enterprises and OVO Energy have extended the Boost Lee campaign for the “Boost Power” mobile app, inspired by the martial artist.
New York, NY, January 4, 2019 | Baileys, a Diageo brand, and its new licensing partner Danone North America, have released a new line of reimagined flavored coffee creamers.
New York, NY, January 2, 2019 | Congrats to Michael Stone, Chairman and Co-founder of Beanstalk - Brand Extension Licensing Agency, and Pam Lifford, President of Warner Bros. Entertainment Global Brands & Experiences, on their induction to the 2019 LIMA Licensing Hall of Fame! They will be honored at the LIMA Licensing Awards Ceremony on June 4 during Licensing Expo 2019 in Las Vegas.
New York, NY, November 27, 2018 | The owners of the world renowned entertainment icon, Bozo the Clown, have signed an exclusive representation agreement for licensing with Beanstalk.
New York, NY, November 6, 2018 | Beanstalk co-founder and chairman Michael Stone has written a comprehensive book on brand licensing that situates the industry in the current marketing and retail landscape.
New York, NY, Sept. 21, 2018 – Following the acquisition of the CRAFTSMAN brand by Stanley Black & Decker (NYSE: SWK), Beanstalk, a global brand extension licensing agency, has been selected to represent CRAFTSMAN for licensed consumer products. Beanstalk will serve as CRAFTSMAN’s exclusive licensing agency and will represent the brand globally.