The Power of Licensing

The Power of Licensing #10: What Do Plus-Size Apparel, Cannabis And Esports All Have In Common? Part Three Of A Three-Part Series

August 12, 2019 | By: Michael Stone, Chairman & Co-founder of Beanstalk

This is the final installment of a three-part series about product categories that have recently re-invented themselves due to cultural, societal, technological and political trends. Categories where the economics intersect with the trends. Part One in the series examined the plus-size fashion category. Part Two examined cannabis. Part Three examines esports.

The Power of Licensing #10: What Do Plus-Size Apparel, Cannabis And Esports All Have In Common? Part Two Of A Three-Part Series

August 5, 2019 | By: Michael Stone, Co-founder and Chairman

This is the second of a three-part series about product categories that have recently re-invented themselves due to cultural, societal, technological and political trends. Categories where the economics intersect with the trends. Part One in the series examined the plus-size fashion category. Part Two examines cannabis.

The Power of Licensing #10: What Do Plus-Size Apparel, Cannabis And eSports All Have In Common? Part One Of A Three-Part Series

July 29, 2019 | By: Michael Stone, Chairman & Co-founder of Beanstalk

If you live long enough, you see a lot of products and, indeed, entire product categories come and go. In the present time, much of this change has been driven by technology. CD players are gone; Spotify is here. Filofax disappeared, and we now have calendars and notes on our phones. Who needs paper maps when there is Google maps?

The Power of Licensing #9: 10 Brand Marketing Trends To Watch In 2019

January 28, 2019 | By: Michael Stone, Co-founder and Chairman, Beanstalk

We are living in a time of radical transformation as the retail ecosystem continues to change at an accelerated pace (that shouldn’t surprise anyone). Where, when and how consumers buy goods is changing and we all need to keep up with the trends that are already having an impact if we want to succeed. So, what macro trends already affecting brand marketing and consumer behavior should we be paying even more attention to in the new year?

The Power of Licensing #8: Billions of Dollars in Toy Sales Seeking a Home

November 12, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk

FAO Schwarz is re-opening in mid-November.  It sure is interesting observing the toy category these days. Toy sales are robust (although slightly down from last year), an iconic retailer liquidated, retail brands are rising from the dead, new retail formats are being tested, online and offline sales are blurring, and there’s disruption everywhere in the category. It’s been a while since I had so much fun with toys!  

The Power of Licensing #7: Kith x Coca-Cola 2018 -- Coca-Cola Continue its Long Legacy of Lifestyle Positioning

August 27, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk

Kith and The Coca-Cola Company unveiled their third collection of apparel and accessories online on August 18th at 11 a.m. And there’s a lot of buzz about it. There are over 60 styles and all four seasons are offered. Michael Stone reviews this new Kith collection.