New York, NY, January 14, 2019 | By: Michael Stone, Chairman and Co-founder, Beanstalk
We can all remember brands we loved (or not) that have disappeared. Frequently they are household name brands to which we became emotionally attached—brands to which we were loyal and for which we still have positive associations, brands we trusted. Under the right circumstances, licensing can resurrect these brands
Read MoreNew York, NY, January 14, 2019 | By: Oliver Herzfeld
The publisher of the popular Choose Your Own Adventure series of books, Choosco LLC, has commenced a lawsuit against Netflix. Essentially, Choosco claims Netflix’s new film "Black Mirror: Bandersnatch" infringes several of Choosco’s trademarks that include the words "Choose Your Own Adventure".
Read MoreNew York, NY, January 4, 2019 | Baileys, a Diageo brand, and its new licensing partner Danone North America, have released a new line of reimagined flavored coffee creamers.
Read MoreNew York, NY, January 2, 2019 | Congrats to Michael Stone, Chairman and Co-founder of Beanstalk - Brand Extension Licensing Agency, and Pam Lifford, President of Warner Bros. Entertainment Global Brands & Experiences, on their induction to the 2019 LIMA Licensing Hall of Fame! They will be honored at the LIMA Licensing Awards Ceremony on June 4 during Licensing Expo 2019 in Las Vegas.
Read MoreNew York, NY, December 20, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk
Brand licensing is one of the most powerful ways to make the most out of an already strong brand because of its ability to extend brands to products outside the brand’s core business, reach new and existing consumer segments at new touch points and support and communicate brand equities
Read MoreNew York, NY, December 3, 2018 | By: Martin Cribbs - Most celebrities aren’t brands. Legendary icons are. Coinciding with this month’s release of the feature film Stan & Ollie, we’re focusing on the famous and beloved comedic duo Laurel & Hardy.
Read MoreNew York, NY, November 27, 2018 | The owners of the world renowned entertainment icon, Bozo the Clown, have signed an exclusive representation agreement for licensing with Beanstalk.
Read MoreNew York, NY, November 14, 2018 | There are many new paths for delivering a brand message to consumers, engaging and connecting with them, and motivating them to make a purchase. Brand owners are experimenting, and often struggling, to determine the best paths for their particular brand. Brand messaging today is a stew of consumer experiences and reaching consumers where, when and how they shop has created a “shopping battlefield”.
Read MoreNovember 12, 2018 | By: Michael Stone, Co-founder and Chairman, Beanstalk
FAO Schwarz is re-opening in mid-November. It sure is interesting observing the toy category these days. Toy sales are robust (although slightly down from last year), an iconic retailer liquidated, retail brands are rising from the dead, new retail formats are being tested, online and offline sales are blurring, and there’s disruption everywhere in the category. It’s been a while since I had so much fun with toys!
Read MoreNew York, NY, November 6, 2018 | Beanstalk co-founder and chairman Michael Stone has written a comprehensive book on brand licensing that situates the industry in the current marketing and retail landscape.
Read MoreOct. 3, 2018 | As taboos are falling by the wayside, many companies are looking to incorporate cannabis into their business plan. But it’s not business as usual. The cannabis industry is quickly becoming a legitimate business. In 2017, it made nearly $9 billion in sales, according to Tom Adams, managing director, BDS Analytics, which tracks the budding sector. To put it into perspective, sales are equivalent to the entire snack bar industry.
Read MoreNew York, NY, Oct. 11, 2018 | By: Martin Cribbs - Most celebrities aren’t brands. Legendary icons are. This month we’re focusing on Farrah Fawcett and spoke to Alana Stewart, an actress, model, and the President and CEO for our client, the Farrah Fawcett Foundation. Ms. Stewart was one of Farrah’s closest friends and answered this month’s questionnaire.
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