Thought Leadership

Wellness Is Not A Nice-To-Have, It’s A Must-Have

April 3, 2019 | By: Allison Ames, President & CEO, Beanstalk

We are empowered consumers, and healthy activities have become an integral part of our consciousness. And as a result, brands are stepping up their game to satisfy consumers’ wellness aspirations. Self-care solutions are manifesting themselves big time from food to fitness to travel to living. So embrace (if you haven’t already) the wellness trends that will lift your spirits, nourish your mind and empower the “healthinista” in you.

On Retail’s Jagged Journey to the Future, Brand Licensing Will be Key Tool for Marketers Who Need to Engage Consumers and Retain Customers

March 13, 2019 | By: Michael Stone, Chairman & Co-founder, Beanstalk

As the retail ecosystem changes rapidly, many brand owners, marketers and retailers are scrambling to figure out how to adapt. It’s likely that many winners will do so by using a frequently overlooked marketing strategy and tool: brand licensing.

Toys "R"​ Us is Coming Back Along with Geoffrey and the Jingle!

February 26, 2019 | By: Michael Stone, Chairman & Co-founder, Beanstalk

It looks like Toys "R" Us is rising from the dead already, as many speculated would happen. Rebranding as Tru Kids Brands, the investors who currently own TRU are weighing the possibility of opening freestanding stores and smaller shops within larger stores, with the goal of relaunching the brand by the holiday season of 2019.

A Proust Questionnaire for Personality Brands: Mahatma Gandhi

New York, NY, January 24, 2019 | By: Martin Cribbs

Most celebrities aren't brands. Legendary icons are. In this month’s Proust Questionnaire for Personality Brands, we're focusing on Mahatma Gandhi this month. Martin Cribbs, Vice President of Icon Representation at Beanstalk, discusses representing the Mahatma Gandhi estate and his legacy today.