Las Vegas, NV, June 4, 2019 - Brand extension licensing agency Beanstalk has brokered an agreement with Great Spirits Baking Company on behalf of Captain Morgan, a rum brand produced by Diageo.
Read MoreNew York, New York, June 3, 2019 – Internationally renowned designer, Jason Wu, has selected Beanstalk as his exclusive brand licensing agency. Jason Wu holds an esteemed and premium position within the fashion world and he has been strategic and innovative in extending his brand through select lifestyle and home products.
Read MoreNew York, NY, May 29, 2019 - Beanstalk has brokered three new deals for the Black & Decker brand. The three new partnerships include agreements with Wiesner Products, Vanderbilt Home and CYA. Wiesner Products will extend the Black & Decker brand in cookware and bakeware.
Read MoreNew York ,NY, May 24, 2019 - Beanstalk has announced it will be expanding the Craftsman licensing program into new categories for the remainder of 2019.
Read MoreNew York, NY, May 21, 2019 | Alcoholic beverage producer Diageo has tapped Beanstalk to represent its Crown Royal, Don Julio and Smirnoff brands in North America. The deal expands Diageo’s relationship with Beanstalk, which previously included Guinness, Baileys, Captain Morgan and Johnnie Walker.
Read MoreNew York, NY, May 20, 2019 - Online travel agency Travelocity has expanded its partnership with brand licensing company Beanstalk. The renewed agreement will see Beanstalk identify new opportunities to expand Travelocity’s licensing program into the luggage, electronics and fitness tracker verticals. Travelocity’s previous licensing deals include consumer products such as wallets and accessories.
Read MoreNew York, NY, May 14, 2019 | Carnegie Hall has chosen Beanstalk to serve as its global licensing agent. Beanstalk’s new role will see the company identify new licensing avenues that complement Carnegie Hall’s music education programs and venue brand identity.
Read MoreNew York, NY, April 8, 2019 | Beanstalk has brokered a deal between the U.S. Army and Vera Bradley to create a collection of fashion items.
Read MoreMarch 13, 2019 | By: Michael Stone, Chairman & Co-founder, Beanstalk
As the retail ecosystem changes rapidly, many brand owners, marketers and retailers are scrambling to figure out how to adapt. It’s likely that many winners will do so by using a frequently overlooked marketing strategy and tool: brand licensing.
Read MoreNew York, NY, February 18, 2019 | Bruce Lee Enterprises and OVO Energy have extended the Boost Lee campaign for the “Boost Power” mobile app, inspired by the martial artist.
Read MoreNew York, NY, January 4, 2019 | Baileys, a Diageo brand, and its new licensing partner Danone North America, have released a new line of reimagined flavored coffee creamers.
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