Stanley's HiDex Mechanic work gloves. Successful brand licensing of the Stanley name on this Wet Dry Vacuum. Successful brand licensing case studies show the Stanley brand and signature colors prominently displayed on this HID spotlight. Stanley branded ladder for consumers. This Complete Tiling Book is a good brand extension example increasing Stanley brand's presence in the do-it-yourself category. Stanley protective earmuffs. Stanley high velocity blower fan.

Beanstalk developed a licensing strategy for Stanley that identified near-in professional and do-it-yourself categories, effectively extending the brand’s presence across the home improvement category and reinforcing its image with consumers. With over 30+ licensees worldwide, and growing, the Stanley licensing program has become the most comprehensive, seamless and successful licensing program in the hardware industry today.

  • Extending World-Class Brands.